Competence areas

The Program Committee of AiMark has selected five areas of competence which reflect a consolidation of key issues for the next 3 to 5 years. This consolidation has been the result of extensive discussion with leaders in the FMCG arena,and the academic world and literature.

These five areas are:

The Program Committee meets annually to review progress and to obtain inputs from Program Sponsors on key objectives and issues for up to the next 4 years.