Within the AiMark community three professional groups are working closely together on these academic research projects:
- Academics (individuals or groups)
- Individuals from market research companies (Europanel members and its owners, Kantar Worldpanel and GfK, IRIWorldwide, Intage, PARC, IPSOS and MetrixLab, with access to marketing and consumer data in up to 54 countries on 4 continents)
- Individuals from the FMCG industry (Global Brand Manufactures and Global Retailers)
AiMark 