Kristopher Keller wins the 2014 GfK Market Research Award

Kristopher Keller has been awarded the 2014 GfK Market Research Award for his Research Master Thesis: “Let your banner wave? Naming strategies for private labels” (thesis coaches: Marnik Dekimpe and Inge Geyskens).

Bachelor and Master thesis students from multiple countries compete for this award, and the award is granted once a year to a thesis student that deals with market research that led to unique insights that could be translated into a management decisions or action. The award comes with a cash price of 1.500€.