Ter Braak wins IJRM-EMAC best paper award

Anne ter Braak has won the 2013 IJRM-EMAC Best Paper Award. She received the award in Valencia, Spain, at EMAC 2014, the annual conference of the European Marketing Academy. Does private-label production by national-brand manufacturers create discounter goodwill? (co-authored by Barbara Deleersnyder, Inge Geyskens and Marnik G. Dekimpe) was considered the best paper published in the International Journal of Research in Marketing in 2013.