Jan-Benedict Steenkamp receives EMAC Distinguished Marketing Scholar Award 2013

Professor Jan-Benedict Steenkamp of the University of North Carolina at Chapel Hill is the winner of the EMAC Distinguished Marketing Scholar Award 2013. This annual award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (European Marketing Academy) can receive. The two main criteria for the award are: (1) Outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) Outstanding contributions to the European Marketing Academy.

Jan-Benedict Steenkamp is an extremely high-profile researcher who has published in all major marketing journals, including International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. Evidencing his very broad interests and competence he has also published in leading journals as diverse as Psychometrika, Academy of Management Journal, Harvard Business Review, Management Science, and the Journal of Management, among others. Overall, his articles in leading international journals add up to over 70.

He is a leading expert in multiple domains such as global or cross-cultural marketing, retailing (notably private label management), innovativeness, promotional effectiveness, and method-wise in structural equation modeling and measurement invariance. He works on important managerially relevant questions while remaining at the frontier of new marketing methodologies. This explains in large part his success in publishing in the top journals of our profession. His work has been cited over 17,000 times and his articles have won several of the most prestigious awards in the marketing discipline, including the O’Dell Award, the John D.C. Little award, the Frank M. Bass Award and the IJRM Best Article Award.

Jan-Benedict Steenkamp has provided extensive service to EMAC. He has been Editor-in-Chief of the International Journal of Research in Marketing for which he raised the quality considerably. He has also served as Vice-President Publications of EMAC and been a major source of support for EMAC as well as having been involved with all kinds of doctoral education activities organized by EMAC and the European Institute (EIASM). In addition, he is “founding father” of Advanced International Marketing Knowledge (AiMark), a non-profit foundation that brings together CPG companies, academic researchers and data providers. Through AiMark, numerous researchers have gained access to unique data sets.

Jan-Benedict Steenkamp has made a very significant contribution to the quality of research in marketing in Europe, through his own work, through the many successful doctoral students he has supervised, and through the multiple articles he has co-authored with other European scholars. Given he is a European trained in Europe (with his Ph.D. at Wageningen), his distinguished international career has advanced the global standing of European marketing scholars, and has raised considerably the aspiration level of the European research community.

Overall, Jan-Benedict Steenkamp fully deserves the honor of EMAC Distinguished Marketing Scholar. He will officially be presented with the Award at the forthcoming EMAC conference in Istanbul (Jun 5-7), in a special session during which he will give an invited presentation (June 6 at 11:00h).

The Award Committee consisted of Sönke Albers (chair), Gilles Laurent, and Berend Wierenga. For more information, contact Sönke Albers (soenke.albers@the-klu.org).

Hamburg, March 2013.

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